How Clever Marketing Sold the World The Myth of the Carbon Footprint
How a successful Ogilvy & Mather campaign in the early 2000s made climate change not about an oil giant, but all about you. — What’s your carbon footprint? While researching how I could make better decisions for the planet, I found online calculators to measure your carbon footprint. You punch in your personal details, and it shows how your travel choices, food choices, and lifestyle contribute to carbon emissions, which leads to climate change.