When I first read this I initially disagreed about the deadline funnel idea. I think back to some of the funnel emails I receive. The more pushy they are, the more annoyed I become. But then I re-read your post and realised what it is – their offer is just not good enough to be demanding so much.They have the funnel without the offer! And so I am then lost as an audience.

Thanks for tip about Born’s work. Great post, again!